The honour of opening the summer season has traditionally been in the hands of Homelands. Things have changed since Homelands seized business however - with the Global Gathering team deciding to put on Hi Fi.
Hi Fi, a 2-site festival concept in its first year, covered the South (at the same site that Homelands occupied) and rather more originally at the Matfen Estate near Newcastle for Hi Fi North. Both festivals were billed as the ideal setting for the iPod generation who have 'impeccable style and taste, and a distinct dislike for being pigeonholed'. Without sounding too obtuse, this marketing pitch was an extremely poor attempt to connect with 2 contrasting musical movements. Fiercely loyal fans of electronic music and independent bands alike do not usually appreciate patronising generalisations concerning their consumption of music. Moreover, having an iPod does not automatically generate impeccable taste. This argument could explain why Hi Fi North was far from a sell out event. That said the quality of a festival should be judged predominantly on the music it presents, and in spells Hi Fi North produced many fine moments.
Click on the link below to read the full exclusive Beat Factor event review of the Hi:Fi North festival:
- Scottish Ensemble to perform Alex Smoke's Faust score
- Aphex Twin's Remote Orchestra in the UK this October
- Pandora's Box new live score
- Upload Festival in London, this month
- Die Frau im Mond film screening with live soundtrack by...
- Exquisite Corps - Sacramento based fresh new music
- Mutek 2013 - call for submissions
- Sonar Festival to commence eight city debut tour of North...
- Kontraste festival 2012 in Krems, Austria
- Benny Benassi releases the next Toolroom Knights compilation
- Steve Mac & Mark Brown release new EP
- Most known czech DJane Lucca will release her debut album
- Feature: RPR Sound, A successful story
- Event Report: Border Community at The End, London
- Phone talk with Simian Mobile Disco
June 20, 2006 at 1:35 PM CEST